JCK 5 Social Media: Valentine’s Day

Valentine’s Day is one of the year’s biggest occasions for
retail jewelers. This year many are taking to Facebook for a number of creative
promotions. Perhaps the most successful is from a Ohio jeweler who asked his
store’s Facebook fans and friends to upload pictures of couples as part of a
contest to win a piece of jewelry. This contest has created a huge buzz in
their market with tons of photos uploaded to their wall. Other Valentine’s Day
promotions include lucrative gifts with purchase offers, some good
cross-promotional offers that include the ultimate pampering package, and a
friendly reminder that football season is over and guys better get their rumps
off the couch and into a jewelry store in time for a proper Valentine’s Day


E.M. Smith Jewelers

Chillicothe, Ohio


“We are so excited to announce an addition to our
Valentine’s Day Contest! We are now giving away a First, Second and Third prize
to the top 3 couples that receive the most ‘likes’ on their picture they posted
on our Facebook page. First place gets a 14-karat two-tone Christian Marriage
Symbol pendant valued at $329!!! It is beautiful!”


Avenue Jewelers

Appleton, Wisc.


“Ladies, Cupid sent us a message to share with you and your
sweethearts for this upcoming Valentine’s Day….feel free to pass it
along……What do you have in mind for this Valentine’s Day? What would be
your DREAM gift?”



Defiance, Ohio


“Is giving away a FREE TV now until 2/28/11 with every
qualifying engagement ring purchase! Spread the word!!”


The Diamond
Gallery of Naperville

Naperville, Ill.


“Valentine’s Day is one week away! Hey guys! The football
season is over! Now snap out of it and be a romantic guy to that wonderful
lady! It’s about HER now! We have an awesome deal to help you, too!”


Lauray’s The
Diamond Center

Hot Springs, Arkansas


“Valentine’s Day is the perfect time to pamper the one you love.
And now, two historic Hot Springs landmarks are teaming up to help you make
your loved one look and feel fabulous. Just stop by Lauray’s from now until
Valentine’s Day and you’ll get a $50 spa package from Quapaw Baths & Spa
when you spend $250 or more. We’re also offering no interest financing for one
year to help pamper your pocketbook as well. Make this Valentine’s Day historic
with a trip to Lauray’s.”

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