JCK 5: Social Media

JCK5: Black Friday on

Traditionally retail jewelers have rolled over and let the
big box stores call Black Friday their exclusive territory. But in this
economy, the gloves are off. Jewelry store owners let it be known that they
want an early crack at people’s holiday shopping budgets, too. This year many
retail jewelers held Black Friday or Thanksgiving Day weekend sales, product events,
contests, and giveaways to bring customers to their stores. Here’s a sampling
of what some retail jewelers were doing on Thanksgiving Day weekend starting
with the busiest shopping day of the year.

Snyder Jewelers


Weymouth, Mass.

“Everything at Snyder Jewelers will be 25% OFF on Friday,
Nov 26 & Saturday Nov. 27. This sale includes all diamond rings, earrings,
pendants and diamond studs. It also includes our entire line of silver jewelry,
Beachcomber / Expression Jewelry and Zable bead jewelry. Citizen Watches,
Colored Gemstones & Pearls too. If you are buying jewelry this Christmas
this is the weekend to shop and save! Sorry, this sale is for items in stock
and cannot be used on special order items, repairs or combined with any other
discount or promotion.”

Northeastern Fine


Schenectady, N.Y.

“On Black Friday weekend, Northeastern Fine Jewelry will
offer a free iPad to customers that buy $1,499 in jewelry (while supplies

David Jay Jewelers


Warrington, Pa.

“Do you know your vodka?? Join us on Black Friday for our
next wine tasting and a blind vodka tasting for a chance to win a $100 David
Jay gift Card. See you then!”

Lauray’s The Diamond


Hot Springs, Ark.

“One Day Only! Friday, November 26 ~ Deep Discounts on
Selected Inventory Throughout the Store!”

Barnes Jewelers of


Goldsboro, N.C.

“Out shopping the great bargains this BLACK FRIDAY? Don’t
forget to stop by Barnes Jewelers for the Idaho Opal and Gem Event today until
6 pm and Saturday 9:30-5:00.”

JCK5: Small Business
Saturday on Facebook 

In Part II of Retail Thursday’s look at the first week of
the holiday season on Facebook, retail jewelers were all over the first Small
Business Saturday. Created by American Express OPEN (the small business unit of
AMEX) last Saturday was the first seasonal shopping day of its kind set between
Black Friday and Cyber Monday. Some storeowners held special sales on Saturday
only, or in conjunction with events across Thanksgiving Day weekend (starting
with Black Friday).    

Pierini Jewelers


Tucson, Ariz.

“Come spend $25.00 in our store with your American Express
card tomorrow and receive a 25.00 credit on your next statement. Gotta love
small business Saturday!!!”

Mountz Jewelers


Three stores in Carlisle, Camp Hill and Harrisburg, Pa.

“Join us tomorrow for the first “Small Business
Saturday”! Register your American Express card by following the link
below, and AE will credit your account $25 when you shop at small businesses on
November 27th. See you tomorrow!”

Komara Jewelers


Canfield, Ohio

“Get ready for Small Business Saturday!!! Stop in to either
of our locations for free giveaways, gift with purchase and a chance to get all
of your shopping at Komara jewelers for Free!!!!”

Sarah Leonard Fine


Los Angeles, Calif. 

“Only 18 hours to go until Small Business Saturday
ONE-DAY-ONLY EVENT with 10% to 60% off almost everything in the store!!!”

Missionhill Jewelry


Mission, Kan.

“There’s still an hour left to come out and support your
local jeweler, Missionhill Jewelry, on the first annual Small Business
Saturday. We’re here ’till 3:00 and looking forward to seeing you!”

JCK5: Cyber Monday on

In Part III of Retail Thursday’s look at the first week of
the busy holiday shopping season, retail jewelers wanted their piece of the
action on Cyber Monday, too. Special sales and product promotions were
commonplace. See what events retailers were posting on Facebook to compete for
consumer holiday dollars with the likes of Amazon and BlueNile. 

Fred Meyer Jewelers


Nationwide 375 stores

“Shop the Cyber Monday Sale! Choose from a selection of
Online-Only products. Hurry because sale prices are only valid today!

Cunningham Fine


Tulsa, Okla.

“Today is Cyber Monday and we have a super sweet deal for
you!! Visit our new website at www.cunninghamfinejewelry.com then either call
us or come into the store and you will receive 20% off your purchases today!!
Some restrictions apply.”

David Nygaard (owner
of David Nygaard Fine Jewelers)


Chesapeake, Va.

“We are running a special of Pilot online’s Daily Deal. We
are giving away $100 gift certificates today for only $29. As of now, 14 were
purchased! I’m also doing a Cyber Monday deal at passion fire facebook.com/l/8e89b;diamonds.com.
  That is probably my biggest
deal so far.  We are giving away a
42″ flat screen TV with loose diamond purchases.”

Justice Jewelers


Springfield, Mo.

“Cyber Monday Deals! Amazing Blowout Prices! Check them out
now at a special destination website justicejewelers.com/Departments/Cyber-Monday-Deals-2010.aspx.

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