JCK Announces 2026 Keynote Speaker

By Brittany Siminitz | April 07, 2026

Jesse Itzler (pictured), author, entrepreneur, and musical artist, will take the stage as keynote speaker at the 2026 JCK show, to be held May 29–June 1 in Las Vegas.

In his presentation, “Spiritual Billionaire,” Itzler will draw on his multifaceted professional experience to discuss how attendees can apply principles of risk-taking, perspective, and hustle to achieve their own goals.

The keynote address, which is sponsored by Angola’s Diamond Potential, is scheduled for Saturday, May 30, at 8 a.m. in the Marcello Ballroom on Level 3 of the Venetian Expo. Doors open at 7:30 a.m.

A globally recognized speaker, Itzler is the author of the books Living With a SEAL (a New York Times best seller) and Living With the Monks. He has founded or helped build multiple companies, including Marquis Jet, which was acquired by Warren Buffet’s NetJets; Zico Coconut Water, acquired by Coca-Cola; and 29029 Everesting, acquired by iFit. Itzler is married to another entrepreneur, Sara Blakely, the founder of Spanx, and they are part of the group that owns NBA team the Atlanta Hawks.

Itzler began his career in music, releasing multiple singles as a rapper-singer. He has managed Run-DMC and written songs for well-known recording artists as well as the New York Knicks’ anthem.

In addition to the keynote speaker, JCK announced further details on its educational program at this year’s Vegas show. JCK Talks—which takes place starting on May 28 and is free to all showgoers—will provide a wealth of information that attendees bring home to their businesses, on topics including AI and analytics, business management, marketing, regulations/governance and ethics, retail trends, and social media. There will also be a new educational track focused on watches this year.

This will be a big year for watches at JCK, as Switzerland’s renowned Fondation Haute Horlogerie (FHH) will present workshops on the disassembly and reassembly of a mechanical movement, as well as lectures about watchmaking complications and iconic watches. Seating is extremely limited for these events, which cost $250 per workshop and $50 for each lecture. Tickets can be purchased during registration.

Also new at JCK Vegas in 2026 is an advanced educational offering, the JCK Talks Signature Series. Its programs are designed to deliver deeper insights, and will include a Harvard Business case study and a “Trends & Outlook” session exploring the economic indicators that influence the jewelry industry. Admission to JCK Talks Signature Series is included in all JCK Pro badges, or can be purchased à la carte for $125 (limited availability).

“This year’s education program offers a truly elevated experience that provides more than any in our history,” said Jennifer Hopf, JCK event director, in a statement. “We’re bringing together some of the brightest minds to inspire meaningful growth and collaboration. Jesse Itzler brings a bold energy and a fresh perspective on success that will deeply resonate with our attendees.

“We designed the 2026 program to challenge our industry to think differently and grow intentionally. With an inspiring keynote from Jesse, expert-led JCK Talks, our new Signature Series program, and immersive FHH watchmaking sessions, this year is not to be missed.”

Click here to view the complete education schedule and here to register for the JCK show.

(Photo courtesy of JCK Events)