J.C. Penney Returns to Classic Logo

Everything old really is new again at J.C. Penney.

The company has brought back its former CEO, as well as many of the sales promotions jettisoned by his successor. And now it’s bringing back the classic J.C. Penney logo.

J.C. Penney’s new (classic) logo

“The logo began appearing in our TV spots in mid-September and is now rolling out to various print and digital pieces,” says spokeswoman Daphne Avila. “It will also be represented on the J.C. Penney credit card.”

JCK News Director