J.C. Penney and Bon-Ton Jewelry both cited jewelry as a strong
seller in their July results.
Penney singled out “fine jewelry” as among “the best performing merchandise
divisions in July,” with the company specifically lauding the Modern
Bride brand as a traffic driver. Overall, Penney’s comp sales for July were
up 3.3 percent.
also ranked jewelry as a “best performing merchandise category” in July.
The company’s overall comp sales decreased 1.6 percent for the month.