Designers / Industry

Jared Introduces New Custom Design Program


Jared, the big-box store owned by Signet Jewelers, is hopping on board the custom-design trend.

The brand is rolling out the Jared Foundry, an ambitious in-store custom design studio that will use technology—including 3D printers—to enable Jared customers to work with store designers to create bespoke pieces of jewelry.

The program is currently offered in just 19 of Jared’s more than 200 stores, but there’s “more to come,” according to a company statement.

The Jared Foundry has been envisioned as a “one-stop shop,” or “store within a store,” that will let customers “watch an artisan resize a ring, set a diamond into a ring, sketch a necklace, present a wax mold for a customer’s final approval, discuss the manufacturing process, or provide guidance on ways to meet budget,” the statement said.

The program will let customers design their piece together with a Jared artisan.

According to the company statement, the artisan will discuss “the customer’s personality, lifestyle, and style aesthetic—such as modern, classic, art deco, sculptural, minimalist, etc.”

Throughout the design process, the artisan will provide the customer with sketches, images, and videos to show potential permutations, the statement said.

In the statement, Bill Brace, Signet executive vice president and Jared executive general manager, said, “People love personalizing seemingly everything these days, and we believe now is the time to let them experience the exhilarating world of fine jewelry design.”

He said the artisans will “bring customers’ unique visions to life—with as much or as little guidance from our trusted artisans as they wish, and on their own terms and budget.… [They can create everything] from extravagant expressions of love with rare-cut diamonds to deeply personal reimaginations of family heirlooms.”

Jared is currently offering its Foundry concept in nine states: California, Illinois, Maryland, New York, Ohio, Oregon, Texas, Virginia, and Washington.

(Photo courtesy of Signet Jewelers)

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By: Rob Bates

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