Industry / Retail

James Avery Issues Warning About Fake Websites


James Avery Artisan Jewelry is warning social media users about websites selling counterfeit items of its products—and judging from reactions to the posts, some customers have been taken.

“If you see a price or discount for James Avery jewelry that looks too good to be true, please be wary,” the company said on Aug. 5 in a post that appeared on Facebook and Instagram. “Fraudulent websites use a legitimate company’s name, logos, images and other original content to convince shoppers their offers are real. Be on the lookout if our name is misspelled in the offer or website name.”

The company added: “If a discount or offer is not advertised at or on our verified social media channels, there’s a good chance it’s a fraudulent offer.”

In the post, the company said that new authentic James Avery pieces can only be found online at its site, Dillards, and Shop My Exchange.

Several commenters said that the ads for the fraudulent sites had been appearing frequently on social media. Some even copped to being taken in by them.

“I accidentally bought a charm for my sister’s birthday thinking y’all were having a sale because the website looked exactly the same,” lamented one.

Wrote another: “I was scammed for over $300. I should [have] known better, but price was too good to pass up, my bank is going to get my money refunded.”

Others caught the issue in time: “I came across [a fake] website too the other night. Thank God I started noticing all the misspelled words. Looked at the address and it wasn’t the James Avery website. So I said NOPE!”

The issue also seemed to have infected the company’s search results.

One commenter wrote that, a week ago, “when you Google[d] James Avery, the 1st website was fake…offering deep discounts. I had to scroll down a couple to find the legitimate website.”

At the time of publication, that problem appeared to have been fixed.

James Avery did not respond to a request for comment from JCK.

Top: A new James Avery store that opened at George Bush Intercontinental Airport in Houston (photo courtesy of James Avery Artisan Jewelry)

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By: Rob Bates

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