Just in time for inclement weather—and seasonal snow promos—Jewelers of America has negotiated a members-only 10 percent discount on Weather Insurance Agency’s weather and promotion insurance.
“With the holidays rapidly approaching, it is imperative that Jewelers of America members build unique and effective marketing promotions that drive traffic into their stories and increase sales,” said JA president and CEO David J. Bonaparte in a statement. (Think about those ever-popular campaigns in which all December customers get refunds if it snows 8 inches on Christmas Day.)?
WIA provides insurance for non–weather-related promotions—e.g., refund offers based on big football games—as well.
To learn more, visit the JA website. For questions about JA member benefits or about the Weather Insurance Agency, contact JA at email@example.com or 800-223-0673.