The two surveys are being structurally linked so retail jewelers can complete a single survey online of both at www.jewelrysurvey09.com, beginning April 13. The survey site will remain live through May 15.
In addition, completion of the joint survey will qualify jewelers to be considered for the special recognition of the 2009 America’s Best Jewelers designation.
“At a time when we are all looking for ways to maximize resources, combining these two industry-leading surveys will help jewelers manage their stores efficiently and make informed decisions about their business strategies,” said Matthew A. Runci, JA president and chief executive officer.”
Participants who complete the survey in its entirety receive special benefits. JA members get a free copy of this year’s printed Cost of Doing Business Report (a $150 value); non-members receive the Report at a discount ($34.95). JA is also offering its members, who complete the online survey by April 30, a chance at 10 free two-hour financial benchmarking consultations to help jewelers get the most from the report.