The Israel Diamond Institute on Thursday officially affirmed China as one of its leading priorities, with the launch of a new strategic campaign focusing on the Chinese diamond market.
The campaign is being introduced in a weeklong series of events in Beijing, Shanghai, and Hong Kong that includes:
• An official delegation of The Israeli Diamond Industry representatives to China
• Formal launch of the campaign in Beijing at an event held at the Israeli Embassy in Beijing
• Inauguration of the IDI Chinese Portal in Shanghai – www.israelidiamond.co.il/cn — in conjunction with the Shanghai Diamond Exchange
• Official opening of representative office IDI Asia Pacific Ltd in Hong Kong
• Ongoing trade show participation in China
• Developing activities with the media
The new campaign is being launched at the culmination of a six-month strategic planning process, IDI created for the Israeli Diamond Industry.
“The Chinese economy is undergoing historical changes of fast paced growth and the emergence of a strong consumer market,” said IDI Chairman Moti Ganz. “The Israeli diamond industry believes in the enormous potential of this market. We will strive to duplicate the spirit of cooperation and partnership that has characterized Israel-China relations for so many years in the areas of technology and agriculture.”
“We believe that China represents the future of The Israeli Diamond Industry,” added IDI managing director Eli Avidar. “We want to enhance the presence of The Israeli Diamond Industry in this market, and we know that in order to do so we must reach out to the Chinese people in their own language and on their own territory. It is for that reason that we are launching the first Chinese language portal Web site of any diamond center in the world, and opening an office in Hong Kong to serve the entire region.”
The Israel Diamond Industry Portal in Chinese creates a B2B marketplace for the exchange of business contacts that lead to actual transactions. Geared to the needs of this market it offers, in Chinese: a powerful search engine for locating Israeli diamond companies by type of goods, a “Diamond Needs Board” with a real-time alert system, continuously updated industry news from Israel, and the world and information on how to do business with Israel.
IDI has expanded its annual trade show participation in China to five shows, including pavilions of up to 40 companies under the roof of The Israeli Diamond Industry. The expansion encompasses two trade fairs in Hong Kong, and one each in Shanghai, Shenzhen and Macau.
The IDI strategic agenda in China for the development of cooperation between the Chinese and Israeli diamond industries will employ ongoing Public Relations and media activities.