Isaac Baum, owner of Baumell Pearl Co., died in San Francisco on Jan. 19 of a heart attack. He was 79.

Baum, born in Slupianowa, Poland, was deported to the first of many concentration camps at the age of 14 during World War II. He was held in Auschwitz in 1944.

After the war he lived in England, where he first met his wife, Evelyn. They were married for nearly 45 years. In 1962, the couple moved to San Francisco where they started selling watches. They soon switched to pearls and the business blossomed and continues as a family owned company. He was also a deeply religious man.

In addition to Evelyn, he is survived by his daughter Naomi (Saul) of Silver Spring, Md.; and his son Anthony (Mimi) of Passaic, N.J.; and five grandchildren.

Donations in his memory can be made to Adath Israel Congregation, 1851 Noriega St, SF, CA 94122. Burial took place in Israel and a Memorial Service will be held at Adath Israel Congregation at a later date.

Information was compiled from the The Jewish News Weekly and the San Francisco Chronicle.

JCK