Instagram We Love: Marc Alary



Articulated animals and shout-outs to National Geographic abound

Parisian jewelry designer Marc Alary is famous for his animals—his hyper-articulated monkeys in particular—which are forged in gold, silver, and wood and dangle from all manner of bracelets, earrings, and necklaces.  

The former finalist for the CFDA Accessories Designer Award keeps a cool Instagram page to showcase his latest work, design inspiration, and personal photos.

Here’s what makes Alary’s feed (which at press time boasted a respectable 6,879 followers) stand out in the sea of jewelry ‘grams:

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His Product Photography Has a Specific Look
There’s a uniformity to the product photography that comes out of Alary’s camp—it capitalizes on lots of white space and the charming shadows his creatures create when lit from the side. There are plenty of off-the-cuff product shots, too. But the spare, bright imagery helps underscore Alary’s clean, precise style of jewelry design and fabrication.

 

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He Promotes His Passion
Alary calls tags National Geographic in the above post, which tells the sad story of the impact of the illegal wildlife trade on the global cheetah population. His feed is peppered with gorgeous shots of animals in the wild (heavy on the monkeys!). His authentic passion for nature and wildlife—and the safe future of wild animals—is palpable and lends a deeply human layer to his jewelry brand.

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Wit and Charm Abound
To announce its partnership with Dallas fashion emporium Forty Five Ten, the brand posted a vibrant Texas-shape illustration (above) with one of Alary’s monkeys seemingly crawling on top, with the caption: “DANG! It’s happening! I hope Y’ALL ready!” A fine jewelry brand that doesn’t take itself too seriously fits like a glove into the casual Instagram age. 

 

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He Shares His Design Process
Showcasing top-drawer design chops and workmanship adds to a collection’s value proposition for consumers. And the smattering of piece-in-progress shots Alary has posted to his Instragram do just that—they make his pieces feel intrinsically valuable, special, and crazy covetable.

(Photographs courtesy of @MarcAlary)

JCK Magazine Editor