Blogs: Social Setting / Social Media

The Latest Instagram Updates, April 2023


Whether you’re an avid Instagram user or prefer TikTok or other social media, the platform’s most recent updates might be of interest to you. Below, some of the latest news from Instagram.

Deactivating NFTs

Well, that was fast. After announcing it would be winding down its NFT-related content last month, Instagram parent company Meta has said that all NFTs active on Instagram and Facebook will be deactivated as of April 11.

Meta first launched NFTs on Instagram last May, enabling a select number of users to share digital collectibles in the app. NFTs have since fallen out of favor, thanks to an economic downturn and a crash in the crypto markets. Such a shift could be temporary, but at this time brands might reconsider their NFT strategy, if they have one.

Instagram Introduces Collaborative Collections

If you’ve ever saved anything to a private collection on your Instagram, you’re familiar with the concept of bookmarking images and posts for future reference. Oftentimes we do it to keep track of styles we like—be it for jewelry, fashion, home, or something else—or for posts, like recipes, for personal use to inspire or try ourselves (if you haven’t ever accessed this feature, it’s very useful).

Now Instagram head Adam Mosseri has announced that users will have the ability to collaborate on collections with friends.

By using the new “Save posts with friends” feature, users can create collaborative collections for invited members. This has a bit of a Pinterest aspect to it, allowing others to see your organized favorites and add to them, similar to Pinterest’s group boards. The new feature points to ways Instagram is striving to keep users focused on it above other social apps.

Testing New Birthday Profile Effect

Instagram wants to let everyone know it’s your birthday with the latest profile effect it’s testing.

Visible on your profile only on their birthday, the effect enables users to add a special image. Consider this Instagram’s very own prompt to entice others to send those happy birthday messages (because fewer people seem to be doing that on Facebook these days).

No word yet on when, or if, the effect will be made available to all users.


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By: Brittany Siminitz

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