Looking for marketing inspiration? Artsy social media platform, Instagram, has published a hard-copy handbook to help guide companies to branding greatness via the photo-sharing channel.
Instagram for Business profiles the Instagram campaigns of 11 marquee brands, including Disneyland, Patagonia, and Chobani. The network also set up a Tumblr account (also called Instagram for Business) that features impactful photos from innovative brands, along with tips for businesses posting on Instagram. Which is a good thing, because Instagram has noted that the book “isn’t broadly available,” and there’s no link to purchase it at present.
“When it comes to brands and businesses, our goal is to help companies reach their respective audiences through captivating imagery in a rich, visual environment,” reads a passage on Instagram’s Tumblr site. “One way we can do this is by providing new resources and tools to educate and inspire marketers.”
A recent Instagram post from Warby Parker, one of the brands featured in the new Instagram book, introducing a new frame color way.
Complementing the fantastic visuals in the book and on the site are tips for marketing on the network. A few of our favorites:
- Be true to your brand. Ensure that your imagery expresses a clearly defined personality and voice. Photos from eyeglass retailer @warbyparker, featured in the handbook, never feel overly staged or serious, but instead draw from trends in the Instagram community to reflect the company’s quirky creativity.
- Share experiences. Offer a view into the world or lifestyle that your brand makes possible through the eyes of the people who use your products and services. The customer images and videos shared by @gopro prompt viewers to wonder what moments they could capture with a GoPro.
- Find beauty everywhere. Show how your company sees the world and make it meaningful to people. General Electric (@generalelectric) showcases the beauty of their technology by transporting people to giant jet-engine factories and remote wind farms, capturing the machines with elegant symmetry and imparting the grand scale of these man-made wonders.
- Know your audience. Learn what people love about your brand, and explore how can you capture the imagination of new customers. Mission Bicycle (@missionbicycle) takes the beautiful simplicity that customers love about its bicycles and uses imagery on Instagram to turn these everyday objects into works of art.