If your store isn’t flying rainbow flags to revel in Pride Month, there’s still time. Here in Washington, D.C., businesses hang banners, lights, and pennants in addition to the flag, and it’s a symbol that all are welcome and loved as much as it is a celebration.
June is Pride Month, named so in commemoration of the Stonewall riots of 1969, an event that’s seen as a turning point for the gay rights movement.
Originally, one day in June was designated Gay Pride Day, but June was declared Pride Month by President Bill Clinton in 1999 (that’s officially 20 years!). Now, a series of events, including parades, spans the entire month. This year also marks the 50th anniversary of the Stonewall riots, as its New York City home hosts World Pride—the only official global event—for the first time.
The jewelry industry is a particularly important participant in Pride Month. LGBTQ proposals—and reverse and double proposals, too—account for a growing share of jewelry sales, and it appears that many jewelers are catching onto that (one can hope that number only grows and grows). Suffice it to say, the support of jewelry businesses is more important—and more fitting—than ever.
You don’t have to design or offer some sort of special collection to shoppers belonging to the LGBTQ community—someone’s personal style is just that, not belonging to any particular trend or profile—you just have to show your support.
Here are the industry members—designers, retailers, bloggers, and more—flying their rainbow colors on Instagram, in support of Pride Month. While this shows some of my favorite colorful posts so far, I hope there are more to come!
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