If you preferred the chronological order of photos in your Instagram feed, you’re in luck. The platform just announced two new ways to see posts in your feed: Favorites and Following.
“We want you to be able to shape Instagram into the best possible experience, and giving you ways to quickly see what you’re most interested in is an important step in that direction,” wrote head of Instagram Adam Mosseri in the announcement on Instagram’s blog.
Over the last year or so, you’ve probably noticed more content in your feed from people you don’t follow. That’s because Instagram has taken the liberty of adding recommendations based on your interests. Maybe that’s helped you discover new accounts, or perhaps it hasn’t. But soon you’ll have the option to catch up on posts strictly from the accounts you follow (though the current original feed, complete with follow suggestions, will still be the default).
The Following feed operates just like it sounds—it shows you posts from the people you follow. And in chronological order, just like the days of old. Yippee!
The Favorites feed is where jewelers might want to get a jump on their engagement. Users can add up to 50 accounts to a favorites list (amending that list anytime they’d like), the contents of which will appear when they choose to view their Favorites feed. So brands, should get ready to adopt a simple phrase: “To keep up on the latest from XYZ, add us to your favorites!”
Oh, and did I mention Favorites will be shown in chronological order too? Hallelujah!
It was also announced that Instagram is testing a new, fully integrated home feed that would do away with those Stories bubbles you see at the top of your screen, in favor of one immersive, full-screen, swipeable experience.
The experience would be similar to what you see when you visit TikTok, and is intended to enable algorithmic improvements based on your interactions, giving you more of what you want when you visit Instagram.
Since this new home feed is still in the prototype phase, it’s totally possible it will never fully come to be. But many predict it will, given Instagram’s focus on video and desire to compete head-on (or be more like?) TikTok. Only time will tell for sure.
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