Now it’s Instagram’s turn to offer insight into 2023, based on an annual study of its Gen Z users in collaboration with WGSN, a trend forecasting and analytics network.
“From the financial renaissance to increased political participation, we’ve brought together the key issues and leading creators that will drive and shape culture in the new year,” reads the report. “While this edition of the Trend Report covers topics like fashion, beauty, Web3, dating, and more, at the heart of it all is community and connection.”
For the parts mostly relevant to the jewelry industry, the report is telling us many things we already know—Gen Z is concerned with sustainability and likes to shop with altruistic brands, for example. But there are a few interesting tidbits, and businesses seeking to connect with potential Gen Z consumers (and older generations too) may find it beneficial to read it through. Below is a glimpse at the most useful highlights.
Recycled Products and Sustainability
Those brands shouting from the rooftops that their products are made using recycled metals and sustainable materials have a leg up here: Gen Z is all about sustainability. More than half of those surveyed said they plan to DIY their own clothes in 2023—and many are budget conscious and interested in thrifting. While this might not sound like a fit for many fine jewelers, both the sustainable and forever factors are key points to make with this consumer.
Taking Action Against Social Injustices
Social justice remains an important factor for the Gen Z consumer—while only 30% are old enough to vote, the remainder can make an impact with their wallets. They look to brands that share similar values and donate proceeds to relevant causes. In addition, disability advocacy is a key issue for Gen Z according to the report, with three out of four users surveyed saying they want to follow an influencer with a disability.
For more—including Gen Z’s outlook on dating, its desire to bring back the rave, and participation in global cuisine—download the full report here.
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