Swarovski, a multifaceted international company with a history of more than 120 years of creativity and innovation, has, since 1965, been a trusted supplier of precision-cut genuine gemstones and zirconia. Building on the vision of company founder Daniel Swarovski and his revolutionary machinery for precision-cutting stones, Swarovski remains dedicated to the tireless development of perfect cuts and colors that bring out the full potential and inherent beauty of every material, both genuine and created. After 50 years in existence, the Swarovski Gemstone Business, a certified member of the Responsible Jewellery Council, is a source of inspiration for leading players in fine and bridge jewelry, watches, eyewear, and related industries. They turn to Swarovski for the most impeccable stones supported by an equally impressive service portfolio. Swarovski strives to develop close partnerships with customers in order to deliver customized product solutions and services that ensure the successful integration of genuine gemstones and zirconia into their designs, product development, production, and marketing processes.