Have you ever heard of this definition of insanity? Doing the same
things over and over and expecting different results! That’s how I would
describe the approach some jewelry stores take towards visual
merchandising. The folks doing the visual displays are so limited in
their understanding of theory of design and display that they
subconsciously do the same designs over and over. Every display seems to
look very similar. Over time, even the most compelling display will
become monotonous because the design is so predictable to store
shoppers.

Learn the basics of design so that you can challenge yourself to grow
by exploring multiple approaches to window and display case jewelry
merchandising. Design is a planned event and should be guided by
grounded theory . . . well proven approaches that command the attention
of shoppers.

See you at the JCK show!

JCK