One of the issues constantly questioned in social media evolution is how a business measures its return on investment for engaging in social media marketing.
While the report I cite in my Saturday blog claims that companies utilizing social media networks can unlock $900 billion to $1.3 trillion in annual value, there’s no set playbook on how to develop and cash in on a social strategy.
MDG, a Florida advertising agency, gives some helpful tips on how to determine the effectiveness of your business’ social efforts.
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