Infographic: Diamond Buying Tips

When Sharon Sussman of Brilliance.com emailed me this infographic, I thought it was intriguing but perhaps too consumer-based for our readership.

However, one graphic caught my attention. It suggests consumers should hunt for coupons that offer discounts on diamond purchases. Buying a diamond online isn’t new, but this is the first time I’ve heard of these websites that offer coupons for diamonds.

Have jewelers heard customers talking about this? Have any customers brought an online coupon into your store that wasn’t issued by your business? What do you think of the rest of the tips included in this infographic?