Does it feel like the official start of fall came in with a whimper to you, too? Perhaps because it landed on a Monday, and we were all too concerned with the beginning of a new week’s general Monday-ness. Maybe we were too busy talking about the previous evening’s Emmy Awards. Perhaps it’s because it’s hot as hell outside. Could be because Paris Fashion Week began on the same day, and that’s arguably much more interesting. Whatever the reason, it didn’t feel as if the general population ushered in autumn with the gusto we have seen in the past.
I, too, am guilty. It is not rare to find me gearing up the Halloween movies and cooking unseasonably homey foods toward the end of August. But not this year.
To the members of the industry who did celebrate the autumn equinox on social media this year, thank you. Even if many of us aren’t quite ready to let go of summer just yet, marking the new season is, I think, an important tradition. It sets the tone for what’s to come, acknowledges the passing of time, and helps to get us excited for something new.
So what is in store for fall? Expect the debut of new collections from many jewelry designers, just ahead of the holiday shopping season (that may be perhaps the most exciting aspect of all). Look out for the arrival of new jewelry trends, fresh off the fashion week runways (just because they’re geared toward spring and summer 2020, doesn’t mean we can’t start trying them out now).
For retailers, it’s time to begin your holiday planning: mapping out your special in-store customer experiences, getting those last-minute items in stock (perhaps you’ll even attend a jewelry show?), and maybe, between all of that, you’ll figure out your Halloween costume?
This may be a week delayed, but better late than never: Welcome, autumn. We’re glad to see you.
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