Internet diamond retailer Igloo Diamonds has partnered with Adopt-A-Minefield (AAM) in a collaboration that will use the proceeds from the sale of diamonds to directly finance landmine removal in Mozambique.

Under the terms of the partnership, Igloo Diamonds will dedicate approximately 50% of its gross profit per diamond sale (less 10% in administration fees) towards the clearing of minefield plots in Mozambique.

Mozambique, one of the most heavily mined countries in the world, has been targeted by AAM for mine removal efforts. Within weeks after the funding has been received and AAM’s mine clearing operation is completed, the buyer will receive a certificate and notification about the successful clearing, location and size of the particular assigned plot.

Igloo Diamondsis a new brand and has been among the first to bring “clean” diamonds from the Canadian Arctic to the worldwide market. With its head office in Carson City, Nev., and its e-commerce platform in Canada, the company sells loose diamonds exclusively via its websites (http://www.diamonds.org, http://www.diamonds.ca).

AAM, New York, the non- governmental organization supported by AAM Goodwill Ambassadors Paul McCartney and Heather Mills McCartney, raises private funds to clear minefields, builds awareness of the global landmine crisis and assists landmine survivors.

The initiative is a world first and represents a historical breakthrough in the business of diamond branding, according to Gad Zak, president of Igloo Diamonds.

“Canadian diamonds provide an attractive alternative for pro-social consumers who want to purchase high quality stones but are concerned about the mining conditions, the reliability and the authenticity of their diamonds’ origins,” Zak said. “By partnering with AAM, we have taken the concept of clean diamonds to the next level.” “There are between 50 and 70 million landmines in over 80 countries throughout the world and local communities rarely have the resources to clear them,” added Nahela Hadi, executive director of AAM. “As a non-governmental organization that relies on private contributions, AAM is constantly looking for additional sources of funding. This partnership with Igloo Diamonds will help to save lives and return land to productive use as our battle against the scourge of landmines continues.”

JCK