The consumer-facing ads encourage the purchase of independently graded diamonds
The International Gemological Institute (IGI) has debuted a national cable television campaign to educate consumers on the need for independently graded diamonds.
The ads will run on Fox News, MSNBC, CNBC, CNN, HLN, and Time Warner Cable’s NY1.
“The advertising campaign positions IGI as a brand consumers can trust when making a jewelry purchase,” said IGI president Jerry Ehrenwald. “IGI assurance builds confidence among consumers and credibility among retailers who offer IGI reports.”
The ad can be viewed here.