ICE-TEK Watch is, manufactured by the ICE-TEK Watch company, New York, is now available to consumers, the company said in a statement.
Celebrities such as Eve, Kate Hudson, Justin Timberlake, and Star Jones are already wearing the diamond timepieces, the company said.
Using full-cut white diamonds and retailing from $1,995 to $5,000, ICE-TEK watches come in four styles: the women’s watch, “Valentine” and men’s models, “Magnum,” “Classic Chrono,” and “Quintempo.” ICE-TEK watches offer fashion options with mix and match of colored dials and bands.
ICETEK Daniel Pasternak and Greg “China” Cummings, two “Brooklynites,” who have worked together in New York City’s Diamond District for many years, created the diamond watches. Pasternak and Cummings had been customizing jewelry for select hip-hop artists such as Nelly and Nas and NBA star Shaquille O’Neal before forming ICETEK. Currently, the watches are available in New York, Chicago, L.A, Miami, and Philadelphia at select fine jewelry stores. The watches will soon be available in shopping outlets across the country.