IceLink Establishes Swiss Headquarters

Luxury watch company IceLink Watch has moved its headquarters from Los Angeles to Geneva, Switzerland. This move was accompanied by the selection of a global communications agency, Pulp.Alibi, which is to build the brand on an international scale. The move was made at the end of 2007.

The IceLink Watch brand derives it creative strength from 25 years of jewelry expertise through its founder Andy Sogoyan, who created the company’s the 6Timezone collection. Sogoyan introduced the watch line and brand during the 2007 edition of BaselWorld. Its 6Timezone collection professes a “no complex” attitude and offers consumers a straightforward means to underscore and express their success.

Sogoyan launched his first company, CA Links, in California in the 1970s.

IceLink watches are sold in the United States, Europe, the Middle East, and Asia.