The International Colored Gemstone Association has launched InColor, a new magazine that replaces the association’s two decade-old ICA Gazette.

The launch of the revamped magazine comes on the heels of a number of structural changes within the ICA, which includes the creation of the ICA Communications Committee, which envisioned the updated design for the magazine and a more structured editorial policy.

“While we have replaced the name ICA Gazette and revamped the magazine’s design, we have by no means discarded its mission, which, in keeping with the ICA’s principles, is to promote the understanding, appreciation, and sale of colored gemstones throughout the world,” said Jean Claude Michelou, ICA-CC chairman and ICA vice president.

Michelou noted changes in the magazine’s format that includes a cover story, a news section and two regular features. “We believe that this will make the magazine more attractive and easier to read, and that it fills a vacuum in the market, caused by the absence of an international trade publication that focuses specifically on the vertical colored gemstone industry, from mine to market,” he said.

ICA Executive Director Barbara Lipatapanlop, who together with Michelou will serve as executive editor of the magazine, said that the launch comes at an excellent time, as the ICA is increasing its influence in the industry.

“The ICA is growing and attracting more members every month,” said Lipatapanlop. “Our magazine is also enjoying a budding readership outside of the association. With the new InColor magazine, we will continue to inform readers of the organization’s activities and developments, and bring them news about events in the colored gemstone pipeline from mine to market. This will enhance the ICA’s role as a primary source of information about colored gemstones and the colored gemstone business.”

JCK