IAS Training has added a “Train The Trainer” course in Los Angeles.

The course will be held Sept. 23 – 25 at the Holiday Inn at Los Angeles International Airport.

This in addition to two courses being held in Baltimore, June 18 – 20 and in St. Louis, July 15 – 17.

Brad Huisken, columnist for JCK magazine and frequent speaker at jewelry events around the world, is the owner and founder of IAS Training.

Huisken says he believes that the sales manager/trainer has the toughest job in the store because they must train and motivate their staffs to maximize every selling opportunity. The most valuable asset that a jewelry store has is the salespeople that are face to face with the customer. If that person isn’t trained and coached on the floor in real situations, it may cost a store hundreds of thousands of dollars a year in lost revenue and profits.

Contact IAS Training at 800-248-7703; Fax: 303-936-9581; info@iastraining.com for details and a brochure.

JCK