Andrew Blecher will lead the department

Hudson’s Bay Co. (HBC), the department store retailer with 460 stores worldwide, including Lord & Taylor, Saks Fifth Avenue, and Gilt, has established a new public relations and corporate communications division.

The new division will be led by Andrew Blecher, who was previously the senior vice president of PR and events. He is now the senior vice president of corporate communications and public relations.

“The creation of a communications center of excellence aligns with our efforts to ensure we are leveraging our talent across all of our banners and have clear and effective communications to support our long-term growth strategies,” said Jerry Storch, HBC CEO, in a statement. “Andrew’s track record with HBC makes him the ideal person to elevate the communications function within the organization and to develop and execute a strategic communications road map that reflects a truly global retail operation.”

JCK