Hublot has signed an exclusive deal to become the first official timekeeper for the Dallas Cowboys.
The Swiss luxury watch brand is marking the partnership by releasing three Dallas Cowboy–branded watches in limited editions of 50 each. The watches will be sold exclusively at Hublot’s Dallas boutique and in a pop-up shop in the Cowboys’ Owner’s Lounge at AT&T Stadium.
As part of the partnership, Hublot has naming rights for the VIP parking entrance, its clocks will be featured on the stadium walls, and the Jumbotrons will feature a Hublot-branded clock for pregame countdowns at all home games.
“Collaborating with an iconic team like the Dallas Cowboys felt like a natural addition to our ever-growing platform of unique and exciting partnerships across the world, which also include the Miami Heat, Los Angeles Lakers, Bayern Munich, FIFA, and international football god Pelé, to name a few,” said Ricardo Guadalupe, CEO of Hublot, in a statement. “We have a long-standing history with the world of professional sports. We were the first luxury brand to enter the game of football [soccer] as well as [the] NBA with the Miami Heat, and we are thrilled to become the first luxury brand ever to partner with an American football team.”