How I Got Here: Elle Pirmoradi on Fulfilling Her Own Vision in Gold

By Karen Dybis | October 29, 2025

Elle Pirmoradi founded Bangelle Jewelry in 2022 after teaching piano, studying psychology, living in Paris, Berlin, and Bangkok, and having two children.

Originally, Bangelle offered only jewelry for the wrist—bangles and bracelets made in 18k gold, ranging in size from the Dainty at 1 ounce to the BigBang, which weighs around 4 ounces.

Now the Los Angeles–based brand has expanded to rings, earrings, and necklaces. These additions play on the elements that have made Bangelle what it is, Pirmoradi says: stackable, symmetrical, and always luxurious.

“The three pillars of Bangelle’s philosophy are innovative design, craftsmanship, and timelessness,” she says. “Innovative in a sense that there has to be something novel about the piece. For craftsmanship, the quality and execution is crucial. And timeless in a sense that all my pieces don’t target a specific age group.

Bangelle jewelry — *Bangelle’s bangles include the Uni ($10,900, left) and the Dainty ($8,950).*

“They are modern, but I trust they will be classically beautiful in 20 years as well,” says Pirmoradi. “Solid gold doesn’t go out of style. What a privilege to make something that lasts, rather than obeying to passing trends.”

Raised in Hamburg, Pirmoradi is of Persian descent—her parents had left Iran due to the revolution. Her father was an engineer, and her mother is a classically trained pianist. Her brother also works as a musician.

“Culture and music played a big role growing up,” Pirmoradi says. “I myself started playing the piano at age 3, and I haven’t stopped since. My first job at 15 was giving private piano lessons, a bit unusual perhaps but I actually had some adult students, so it definitely had a level of seriousness to it. I quickly understood the importance of organization, time management, and communication.”

Her earliest jewelry memories are of her mother’s beautiful heirloom pieces, with their stunning emeralds, amethysts, and diamonds. She also remembers the jewelry worn by chic women of all ages at lavish Persian gatherings her family attended.

Bangelle Abacus — *The 18k gold Abacus cuff ($10,500) features 2.05 cts. white diamonds in three movable pavé balls.*

After she finished high school in Germany, Pirmoradi moved to the States and attended UCLA, receiving her B.A. in psychology in 2012. When she was still a college student, Pirmoradi begin apprenticing at a prestigious Beverly Hills jeweler, in 2010.

“I absorbed the many facets of the art and business, beginning with design, production, as well as sales and after-service,” Pirmoradi says. “While learning the skills of the trade, I attended trade shows and met many wonderful people along the way. I knew that’s it—that’s my calling.”

But there’s only so much you can do when you are fulfilling someone else’s creative vision. She would gain a sense of absolute freedom when she established her own brand years later. For the company name, she combined her main product (bangle) and her own first name. It’s pronounced to rhyme with Chanel, she says.

“Only my sense of aesthetic dictates what I do. That’s a creative’s dream,” says Pirmoradi. “When it comes to bangles, I think more is more. What a lovely sound as bangles and bracelets gently rattle. My eye is really drawn to symmetry, I wanted to create a novel angular, sleek, and timeless bangle.”

All of Bangelle’s jewelry is handmade in Los Angeles by master artisans. As a solo female entrepreneur and creative, Pirmoradi says the past three years have been an exciting and nerve-racking experience, especially in light of surging gold prices.

“Our clients view and value their pieces beyond the appearance. They are wearable investments. That will only increase over time,” she says.

Top: Elle Pirmoradi named her brand Bangelle after herself and what she makes, bangles. (Photos courtesy of Bangelle)