
Imagine slipping into one of Botticelli’s paintings and spending a day in that romantic Renaissance world he created. That’s what designer Beyza Arman (pictured) dreamed of as she created her jewelry company Peracas.
Peracas is based in Milan, but its jewelry is crafted in Istanbul. Arman splits her time between the cities as she develops the brand she debuted in 2018. Peracas pieces are the jewels that would be worn by the fictional characters Arman envisioned as her muses, using Renaissance paintings and Greek mythology as her guides.
One of her collections is named Botticelli’s Goddesses, after the Renaissance master and the subjects of his famed works, such as Venus and Mars. Its pieces include the Toscana necklace, a simple circle of baroque pearls with a statement leaf at its center, evoking scenes like Botticelli’s Primavera and Birth of Venus.

“I draw inspiration primarily from nature and art as well as from the women I admire and look up to,” Arman says. “Peracas is inspired by romantic, sophisticated women who inherit their style from the past and carry it today with elegance.”
Arman says her early years were a mash-up of cultures. She grew up in Istanbul but attended an Italian high school there. She lived in San Francisco for a year during high school, as an international exchange student. While in college, she lived in both Istanbul and Paris. Her first job was a server at an Irish pub owned by a friend’s father.
In 2015, she had a college internship in buying at Demsa, an Istanbul-based retail and hospitality group. She officially joined Demsa’s buying team the next year, after graduating with a business and economics degree.
Arman first worked in Demsa’s mono-brand department, where she was responsible for managing Istanbul stores of Salvatore Ferragamo, Michael Kors, Lanvin, Barbara Bui, Tom Ford, and other brands. She spent a year as a buyer for Turkish luxury retailer Beymen, then returned to Demsa and worked in its multibrand department.

Her buying experience taught Arman about sourcing high-end products, understanding global market trends, and analyzing customer preferences based on regional differences—insights that now help her make strategic decisions, like selecting product designs and colors tailored to consumer tastes.
On a trip to Milan in 2018, Arman found a workshop making the kind of jewelry she wanted to own. She commissioned that workshop to create several pieces for herself, and she says when she wore them, friends and family asked if she could help them buy jewelry like that. Her idea for Peracas was born, like Botticelli’s Venus on a half shell.
“I wanted to turn the designs I loved creating for myself into my work,” Arman says. “At first our production was based in Italy, but during the COVID period we transitioned operations to Istanbul, where we also opened our first flagship store near the Bosporus.”
Following the idea of slow fashion—apparel and jewelry meant to last more than one or two seasons—Arman focuses on craftsmanship for Peracas. One of her personal favorites from the brand is the pair of Adile earrings, with pearls representing grapes on the vine. The earrings are named in memory of Arman’s grandmother.
“I cherished listening to her stories about the heirloom earrings and rings in her jewelry drawer, each piece carrying its own history and sentimental value,” Arman says. “The tradition of passing down jewelry through generations and the legacy it represents deeply inspires me and ignites my passion for this art form.”
(Photos courtesy of Peracas)
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