How I Got Here: Amélie Huynh Evolved From Chaumet Intern to Brand Founder

By Karen Dybis | August 11, 2026

Amélie Huynh recalls it was love from the start: She saw that silver, rose-shaped ring and fell not for its dainty femininity but for its dark, thorn-covered surface that, when she slipped it on her finger, made her feel invincible.

She started Statement Paris in 2018 to give the jewelry world a bit of her passion for silver as well as luxury that reflects your hard work and achievements—not just your monetary status.

Jewelry is everlasting, Huynh maintains. The feelings it evokes should be as well.

“Take a wedding band, for example. It’s one of the most universal symbols in the world—a simple piece of jewelry that represents a lifelong commitment between two people,” Huynh tells JCK. “The important moments in our lives deserve to be acknowledged and celebrated. There are many ways to do that, but choosing a piece of jewelry that will stay with you forever is one of the most meaningful.”

Statement Paris silver jewelry — *Statement Paris specializes in silver jewelry with intricate pavé diamonds; it has expanded into gold as well over the years.*

Huynh grew up in the Paris suburbs, the daughter of a French mother and Chinese father. Her dad came to France from Cambodia as a refugee when he was a teen, and his work ethic along with her mother’s taught her how to become self-sufficient and to strive for the same level of business acumen.

“Both of my parents have always been my role models as entrepreneurs,” Huynh shares, having worked for her father for a short period before starting Statement Paris. “They were—and still are, as they continue to work—extremely independent, hands-on people. From an early age, they taught me if I wanted something, I had to build it myself, work hard, and never give up.”

Her parents encouraged her to make education her first full-time job, and Huynh graduated from a French business school specializing in luxury marketing.

“At the time, I didn’t know exactly what I wanted to do professionally, but I knew my ultimate goal was to create my own brand, preferably a jewelry one,” she says.

With her dream in mind, Huynh reached for the seemingly impossible: She decided she needed an internship at one of the legendary jewelry houses on Place Vendôme. After several unsuccessful attempts, Huynh tapped her older sister, Mélanie, for help. Thanks to Mélanie’s connections through her job at Vogue Paris (now called Vogue France), Huynh got a position in the public-relations department at Chaumet in 2002.

The Statement Paris My Way ring has become the hero of its jewelry collections: it is immediately recognizable and speaks to its founder’s high jewelry background.

“It didn’t take me long to realize that PR wasn’t where I belonged,” she shares. “I was curious about every aspect of the business, so I moved between departments, learning as much as I could.”

Eventually, Huynh found her place in high jewelry marketing and product development. By then, her internship had evolved into a full-time position, and she stayed at Chaumet until 2008, when she decided to join her father’s company, DC&BV, managing luxury brands.

“Chaumet gave me an invaluable education. I found myself at the heart of one of the most prestigious jewelry houses in the world, immersed in an industry I was deeply passionate about,” she says. “I learned every step of the process—from the first creative idea to production, retail, client relationships, craftsmanship, gemstones, and technical constraints. I was fascinated by the master artisans who create extraordinary pieces. It was an incredible learning experience, and one that has shaped everything I’ve done since.”

Huynh describes Statement Paris as a reflection of her jewelry philosophy. Choosing what to wear on your body in the form of jewelry is more than just buying something beautiful, she believes.

“It’s a personal decision, a reflection of your story, your achievements, or your aspirations,” Huynh explains. “In other words, you make a statement. That’s where the name came from.”

That teen obsession with the thorn-covered rose ring translated into Statement Paris’s first pieces, which speak to her willingness to take risks in jewelry design. Her intricate micro-pavé set in silver was accessible in price while also well crafted. She added gold as the brand grew.

“I’m incredibly proud that we never abandoned silver. It’s part of our DNA. Ironically, as the price of gold has risen, more and more jewelry brands are rediscovering silver—something we believed in from the very beginning,” she says. “At the end of the day, whether it’s silver or gold, diamonds, or plain metal, there’s always a statement that is yours.”

(Photos courtesy of Statement Paris)