House of Taylor Jewelry, Inc. said Wednesday that select diamond, bridal, and fashion jewelry collections from the Kathy Ireland Jewelry brand will be available in the U.S. military’s exchange catalogs beginning Sept. 28 and online through the military exchanges’ Web sites.
The military exchanges, which include the Army & Air Force Exchange Service, Marine Corps Exchange System, Navy Exchange Service, and Coast Guard Exchange System, report a global reach of more than 11.5 million authorized military shoppers in more than 35 countries.
“We are proud to offer Kathy’s beautiful designs and quality fine jewelry through this exciting marketing channel,” said Ryan Yeager, vice president of Sales and Merchandising for Kathy Ireland Jewelry Exclusively for House of Taylor Jewelry. “The ability to offer the men and women serving in our armed forces Kathy’s distinct jewelry lines is in keeping with Kathy’s missions of ‘finding solutions for families, especially busy moms”(TM) and ‘finding solutions for people in love. ‘”
“We are pleased to open this new sales channel which significantly expands our reach to the consumer market,” added Jack Abramov, House of Taylor president and chief executive officer. “”As we execute our business plan, we believe the millions of possible brand impressions created by this relationship will increase sales and global demand for House of Taylor Jewelry brands across multiple channels.”
Military exchanges have the dual mission of providing authorized patrons with articles of merchandise and services and of generating non-appropriated fund earnings as a supplemental source of funding for military Morale, Welfare and Recreation programs.