House of Taylor Jewelry, Inc., Los Angles, on Tuesday today announced that jewelry orders from recent industry trade shows, including Luxury by JCK and The JCK Show ~ Las Vegas, exceeded $3 million, more than double the value of written orders of its branded jewelry products over the prior year. In addition, the company said new door openings at the tradeshows accounted for a 10 percent increase bringing the company’s total door count to approximately 465.
Jack Abramov, president and chief executive officer, credited the successful trade show activity to strong demand for the latest designs by Dame Elizabeth Taylor and Kathy Ireland, a larger booth and prominent positioning on “5th Avenue,” a focal point at this year’s JCK Las Vegas reserved for the show’s preeminent brands.
“In this fiercely competitive arena where thousands of diamond and jewelry companies display their products to the trade, it is clear that the industry is moving its focus to brands and branding to differentiate their products,” Abramov said. “Having existing global consumer awareness with Elizabeth Taylor and Kathy Ireland clearly gives House of Taylor Jewelry a competitive advantage over companies trying to advertise their way to a brand. We are particularly pleased that both Dame Elizabeth and Kathy showed strong support with their presence at the shows this year, further fueling our sales momentum for the year ahead.”
During the trade show, the company introduced new couture designs inspired by Taylor, as well as its Kathy Ireland Diamond Program, classic and refined diamond jewelry collections.