The House of Piaget celebrated the first “Piaget Rose Day” on June 13 in tribute to the rose named in honor of Yves Piaget.
Piaget commemorated the occasion by planting a Piaget rose bush in the Peggy Rockefeller Rose Garden in the New York Botanical Garden. The rose has been a key design motif for Piaget since the 1960s.
The brand is also introducing an updated version of its U.S. e-commerce site with exclusive jewelry and timepieces from the Piaget Rose collection, as well as a social media competition inviting fans to display rose-themed testimonials to their loved ones.
Piaget North America president Larry Boland (right) with Brian Sullivan, vice president of landscape, outdoor collections, and gardens for the New York Botanical Garden