Holiday sales at Mayors rose 14%

Mayors Jewelers, Sunrise, Fla., reported strong gross sales and comparable store sales increases for the holiday season.

Comparable store sales during November and December rose 15% over the prior year period, the company said in a statement. Gross sales for the same period increased 14% to $40.8 million.

Tom Andruskevich, chairman, president and CEO said in a statement that strong sales in the holiday season were the result of an effective re-branding and marketing initiative that included a mix of exclusive new merchandise in all stores, re-introduction of Mayors’ holiday and crown catalogues, emphasis on new and longtime clients, highly anticipated and well-attended store events, and launching Mayors’ new television advertising campaign. The first ad, “Brilliance,” featured the tagline, “True emotions are inside,” and portrayed the moment in time and touching emotion of a marriage proposal.

“Going in, the high-end jewelry market was performing well for the first time since 9/11, so we were bullish on holiday sales,” he said. “International tourists are returning to our markets and people are feeling less guilty about indulging themselves or loved ones. Mayors fit right into their purchasing plans.”

Mayors is a leading luxury retail jeweler serving Florida and Greater Atlanta. Mayors currently operates 28 total stores; 23 in Florida, five in Georgia.