
The holiday season is a time of year when megawatt sparkle and impact-making gifts are at the forefront of shoppers’ minds. They can find them in statement jewelry—from rivière-style necklaces to cocktail rings to multi-stone earrings—made with lab-grown diamonds (LGD).
For many consumers, lab-grown diamonds offer an opportunity for accessible luxury, positioning it to be a hero category for retailers looking to score significant sales. Don’t confuse “accessible” with cheap—lab-grown diamond jewels run the gamut on pricing, but still often allow consumers to go up in carat size without sacrificing glitter and glam. When retailers talk about lab-growns with their customers, the conversation shouldn’t stress “bargain” so much as “bang for your buck.”
According to a recent poll, shoppers plan to cut back significantly this holiday season (except for those in higher income brackets). This points to the necessity for a good product mix in your store—including both lab-grown and natural diamonds—to meet today’s consumers, who ultimately seek choice, where they’re at.
Get primed for a glittering holiday season with LGD statement jewels like these.










Top: Cusco necklace in 18k white gold with 151.75 cts. t.w. lab-grown diamonds, $124,200; Grown Brilliance
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