Historic NYC Watch Brand Benrus Is Now the Mets’ Official Timekeeper

Historic American watch brand Benrus announced Monday that it’s the official timepiece partner of the New York Mets.

The partnership includes in-stadium and digital advertising and integration of branding at special New York Mets historical events. The watch brand is also doing a little storytelling for the Mets franchise by partnering with the organization on a free digital archive of historical materials called the Mets Virtual Vault, which tells the story of the New York team. And starting with the 2021 season, the Mets will incorporate a Benrus clock at Citi Field.

Benrus was founded in New York City by the Lazrus brothers in 1921 and for decades made watches worn by the U.S. military.

“The Mets are excited to partner with a brand with a history in New York City,” said Mets executive vice president and chief revenue officer Lou DePaoli in a prepared statement. “The partnership with Benrus will highlight the rich history of the city we call home along with the amazing history of the Mets.”

Michael Goeller, chief operating officer of Benrus, said in the same statement, “This year, we relaunch our almost 100-year-old history in the same city we originated. We couldn’t be prouder to celebrate this moment than with this new partnership with the Mets.”

The watchmaker has also unveiled a one-of-a-kind timepiece to celebrate a historic year in New York sports (not just Mets history): 1969. Limited to 1,969 pieces, the $1,495 Benrus Classic 1969 Edition boasts a signature blue dial with orange detailing on the 6 o’clock and 9 o’clock numerals (which are printed in sports jersey font).

The Swiss-made watch is offered with two strap options: a satin-finished stainless steel bracelet and a brown Horween leather strap with glove-lace stitching.

The Benrus Classic 1969 Edition is available for pre-order now on benrus.com. The first 25 buyers of the timepiece will be invited to a Mets VIP Experience with an alumnus of the 1969 Mets.

Top: Benrus Classic 1969 Edition watch

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JCK Magazine Editor