Hershey’s is sponsoring a contest called Share the Bliss, inspired by the book The Necklace: Thirteen Women and the Experiment That Transformed Their Lives, by Cheryl Jarvis.
Contestants submit brief essays explaining why they want to wear the 16.50 ct. Hershey’s Bliss diamond necklace. Five winners will share it for two weeks, and each winner will blog about it on the Hershey’s Bliss chocolate Web site and help select the next winner.
Winners will meet in person at the Young Survival Coalition’s spring 2010 charity benefit in New York where Hershey’s
Bliss will donate the necklace to the organization’s annual fund raiser.