Fine jewelry retailer Helzberg Diamonds is hosting an international public vote on a 12th new language for its I Am Loved button.

The new language celebrates the I Am Loved button’s 40th anniversary. Votes must be cast at http://www.helzberg.com/ by Feb. 8 or in any of the 260 Helzberg Diamonds stores nationwide by Feb. 5. Voters can also register to win a $10,000 I Am Loved shopping spree at Helzberg Diamonds through Feb. 14.

Voters can choose between four languages for the new button: Arabic, Indonesian, Hindi, and Bengali. Or they can vote for another language.

Over the years, more than 50 million people worldwide have received I Am Loved buttons in 11 languages. The languages are: Russian, German, English, Spanish, Portuguese, Italian, French, Hebrew, Chinese, Japanese, and Polish.

“To help us decide which language would be next, we looked at the most widely spoken languages in the world and found four that we haven’t yet featured on the buttons,” said Stacey McBride, a spokesperson for Helzberg Diamonds.

I Am Loved was conceived in 1967 by Barnett Helzberg Jr., third-generation president of Kansas City, Mo.-based Helzberg Diamonds. Today, it is an international icon used in schools, foreign countries and marriage proposals. The buttons are also distributed among troops worldwide.

Barnett created the idea just after his true love accepted his marriage proposal. He wanted everyone to experience the joy of feeling loved. To do this, he created the button with the words “I Am Loved” that encouraged men to show the women in their lives that they were loved. Today, free buttons are available at all Helzberg Diamonds stores.

JCK