Helzberg Diamonds Renews Marketing Agreement

Helzberg Diamonds renewed its agreement with Epsilon for multi-channel direct
marketing efforts.
 
Epsilon will continue hosting and managing Helzberg Diamonds’ customer
marketing database. Helzberg Diamonds will now also leverage
Epsilon’s TargetPlus file, which provides rich demographic data used to further
optimize Helzberg’s multi-channel marketing efforts through micro-targeting of
customer segments.