Helzberg Diamonds has debuted iamloved.com, a website that benefits the Make-A-Wish Foundation.
Consumers share their love stories on the website and in exchange for each story, Helzberg Diamonds will donate one dollar (up to $5,000 per month) to the Make-A-Wish Foundation.
“Helzberg Diamonds is proud to champion Make-A-Wish’s important mission of bringing joy to children with life-threatening medical conditions by granting their wishes,” Beryl Raff, chairman and CEO of Helzberg Diamonds, said in a statement. “Since 2009, we have donated more than $1 million to Make-A-Wish. Now, with iamloved.com, we hope to ignite the sentiment of these three little words to grant even more wishes.”