The Jewelry Information Center, New York, the nonprofit public relations organization for the fine jewelry and watch industry, has appointed Helena Krodel as media liaison.
In her new capacity, Krodel will stimulate consumer desire for fine jewelry and watches and drive traffic to retail doors, as a vital part of the JIC’s continuing project work with the print and broadcast media, says Elizabeth Florence, JIC executive director.
“After a long and thorough search for media liaison, we have unearthed a gem. The JIC is thrilled to welcome Helena to our dynamic team as we look forward to another year of exciting growth.”
As media liaison, Krodel will become a Jewelry Information Center spokesperson alongside Florence, spreading positive messages about fine jewelry during media tours across the nation. Krodel comes to the JIC at a time when consumer publicity results are flourishing, with a continuous rise each consecutive quarter.
Krodel, who holds a Bachelor of Science in Textile Marketing with a minor in Business from the University of Rhode Island, has a concrete background and comprehensive understanding of the industry. Krodel helped former fashion advertising agency, Badger Worldwide transition into Badger Kry & Partners, a full service marketing, public relations and advertising agency. Before coming to New York City, Krodel was an Account Executive/ Publicist at Images & Details, Inc. in Connecticut.
The Jewelry Information Center was formed in 1946 as the nonprofit public relations arm for the entire fine jewelry and watch industry. Through its work with the print and broadcast media, the JIC reaches close to 700 million American consumers each year, exposing them to fine jewelry and watch trends, consumer advocacy tips, care and cleaning information, gift ideas, celebrity jewelry news, and socio-cultural trends that affect how and why we adorn ourselves and each other.