Helena Christensen Models Ole Lynggaard Jewelry

Model Helena Christensen is the new face for Ole Lynggaard Copenhagen’s autumn 2012 campaign.

In celebration of the Danish jewelry company’s upcoming 50th anniversary, the campaign highlights the theme “Back to Basics.”

Helena Christensen (photos courtesy of Ole Lynggaard Copenhagen)

In the print spread, Denmark native Christensen wears vintage dresses and uniforms from World War I. The jewelry collection is contrasted against velour and silk.

“Good design and craftsmanship go far beyond fashion, seasons, and trends,” Charlotte Lynggaard said in a statement. “My passion is design and craftsmanship, and I am fascinated by the jewelers behind the jeweler, by their thoughts, and history.”