Hearts On Fire has selected TBWA\Chiat\Day New York as its ad agency for the global advertising campaign it will debut later this year.
TBWA\Chiat\Day New York CEO Rob Schwartz said in a statement: “We found a kindred spirit with Hearts On Fire. They truly want to disrupt the status quo of the world of diamonds.”
The diamond brand was purchased by Chinese jeweler Chow Tai Fook last year, and has pledged to step up its consumer marketing efforts.
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