Diamonds / Industry

Hearts on Fire Beefs Up Sales Team


Hearts on Fire has recruited four new members to its sales team and promoted two employees.

Marcus Orduña (top) joins the company as business national account manager. He previously spent five years with De Beers Forevermark as a wholesale sales executive.

Brooke Penuela also comes to Hearts on Fire from De Beers, where she served as education manager for North America for more than seven years. She will be Hearts on Fire’s retail training director.

Brooke Penuela
Brooke Penuela

Both Orduña and Penuela are filling newly created roles at Hearts on Fire.

The Boston-based brand has also hired Liz Paris and Jenny Pak as territory managers, supporting the California and Pacific Northwest markets, respectively. Paris was most recently a regional sales manager for Gabriel & Co. Pak worked for 10 years at Pandora as a divisional sales manager.

liz paris
Liz Paris
jenny pak
Jenny Pak

In other news, Hearts on Fire promoted Kevin Sweeney, who has been with the company for 15-plus years, from customer experience manager to senior manager, key accounts. Cecily Bowen, a Hearts on Fire employee for over five years, was also promoted to senior manager, key accounts, from territory manager, key accounts.

Kevin Sweeny
Kevin Sweeney

The hires and promotions come as the company seeks to connect more with its retail partners, through more frequent in-store visits, regional training events, and in-person engagements.

“Over the course of the last year, we listened and heard they were missing the one-on-one in-person connection,” said Rebecca Foerster, president of Hearts on Fire North America, in a statement. “Now, with this team in place, we can expand and improve our reach through more frequent travel and through Hearts on Fire–hosted training and events.”

Hearts on Fire is owned by Chinese jeweler Chow Tai Fook, which purchased the diamond brand in 2014.

(Photos courtesy of Hearts on Fire)

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By: Rob Bates

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