Hearts On Fire is planning a global advertising campaign that will launch later this year, says chief marketing officer Caryl Capeci.
The brand is currently searching for an ad agency. This will mark its first significant advertising agency relationship since 2007.
“As a result of our acquisition by Chow Tai Fook, we will be increasing our investment in all consumer marketing efforts: developing a global brand advertising campaign, ramping up our media spend, and raising the visibility of the Hearts On Fire brand overall,” Capeci says.
According to Adweek, its agency search has been narrowed down to three finalists.