Hearts On Fire Not Holding University This Year

Hearts On Fire will not hold its Hearts On Fire University this year, the company confirmed to JCK—but vows the popular training event will reappear next year with a “recreated” experience.

In a letter to Hearts On Fire retailers, company vice president of education Rhonda Edelman says the company made the decision to postpone the event with “great reluctance.”

“[Owner] Glenn [Rothman] challenged the entire HOFU team to implement an industry ‘paradigm shift’ and completely re-create the HOFU experience,” Edelman said. “This means an off-the-charts, phenomenal program like you have never seen before. In order to achieve this goal of outperforming what is already considered ‘Best in World,’ we needed time!”

The next Hearts On Fire University will take place at the Aria hotel in Las Vegas Oct. 6-9, 2013.

The company will still give out awards for high-achieving sales associates and stores, including its Retailer of the Year and Champion Awards.

The company has also increased training efforts at its Boston headquarters, Edelman says.