Responding quickly to a clear customer demand, Hearts On Fire will be introducing new engagement rings designed with oval, pear, and marquise shapes at the upcoming Centurion show in Scottsdale, Ariz., Jan. 26–30.
The Boston-based diamantaire isn’t unveiling proprietary versions of the oval, pear, and marquise diamond—that’s a product-development undertaking that could take forever. Instead, the Juliette collection is a perfectly proportioned clustering of multiple Hearts On Fire stones within a single oval, marquise, or pear-shape halo.
As most diamond specialists will tell you, a primary concern with fancy shapes is the quality of the cut—if you can see that dark so-called bow-tie effect across an oval diamond’s midsection, for example, forget it.
But you don’t get dead spots if the refraction of light comes from a careful and precise grouping of the Hearts On Fire’s famous round brilliants in lieu of a single stone.
The idea of clustering small diamonds to achieve the look of a larger, fancy-shape diamond solitaire is nothing new (the best exemplar of this tactic has to be Christopher Designs), but the new Hearts On Fire–branded styles are very well-executed and also on-brand because they cleverly place the company’s pièce de résistance—that piercingly, blindingly, sparkly round brilliant diamond—at the center of every design.
To the young and uninitiated these engagement rings will no doubt feel very right now; but since the younger customer also has a thing for vintage, a helpful selling point could be that today’s cluster-style engagement rings take their cues from the Edwardian and Victorian eras.
The HOF marquise option, pictured at top, reminds me of an antique navette, a ring with Victorian origins. It has a very graceful look, and the name comes from its elongated shape resembling that of an old French word for “little boat.”
The Juliette collection has been designed to fit diamonds weighing 0.33 ct. to 3 cts. (larger sizes can be accommodated on request). Diamond accented semi-mounts start at $3,100.
Meanwhile, looking ahead to spring, remember the HOF x Hayley Paige collaboration we reported on last year? Those engagement rings are set to launch in April. Stay tuned for an update.
Top: A standout from Hearts On Fire’s new Juliet collection
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